Curious, excited, safe and playful are some of the critical moods you want participants to have. It will allow them to create freely and comfortable. The question is; can you change the way people feel?
We all have this adrenaline rush when it comes to starting a new project. You gather all the info, make a good debrief and then it's time to start generating ideas. And that's precisely the moment when you go "now what?".