Whether it's because of its visual identity or via a specific ad campaign, the culture of your company — everything from the tone of voice to the way your brand communicates its own vision and personality — is so important.
We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.
When people talk about overcoming distractions from creativity, they tend to focus on reorganizing to-do lists or emptying inboxes. But in order to set ourselves up for a successful new routine, it’s important to understand who we are and what we’re trying to achieve.
We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.