Triggers Help Center:
→ Ideation Cards

+ Who can use Triggers Ideation Cards?

Everyone! They were made with creatives, designers, strategists, marketers and entrepreneurs in mind, but their simplicity makes them an accessible and inclusive tool you can use with students, users and even with clients.

+ How many cards should I use in each brainstorming session?

Five to ten cards for each ideation session will do. You should only use more if you want a significant amount of ideas.

+ Should I follow the order of the cards by their numbers?

Yes, you can as a reference to note where your ideas came from or to identify your favourite questions, but the awesome thing about our Ideation Cards is that everything is a suggestion and there are no rules — so you could follow the order of the cards or even shuffle the cards and pick them randomly. It works both ways but the important thing is to use them for stimulating new ideas.

+ Will the cards help me filter ideas?

The Ideation Cards are mainly designed for you to generate as many ideas as you want but each deck has a set of cards called Landing Cards to help you bring your ideas down to earth to end the brainstorming session, not to finalise one idea for your project as it depends on the criteria based on the project brief.

+ How long does a session using the Ideation Cards last?

30 - 60 minutes. An hour is more than enough to keep the session dynamic yet allows room to create many ideas

+ How do I choose the right deck?

Each deck has a description of the type of project it can help you with. We also made a list of challenges you might be facing to lead you to the right pack to purchase. Check it out to have a better idea of which is the ideal deck for you!

+ Do I need all decks or can I have just one?

Just one. The important thing is to have the right one to solve your creative problem. Of course, the more decks you have, the more combinations you can make for your creative challenge.

+ Wait, I can combine different decks?

Using different decks at the same time – We only recommend mixing the Campaign and Serendipity Decks as they work hand in hand; the Campaign Deck consists of essential questions and the Serendipity Deck consists of crazy-out-of-the-box questions for any communication and advertising projects.

Using different decks as a sequence – All Triggers decks can be used for different stages of your creative project. For a sequence example, you can check out How you can use the Advertising Collection.