Conversion Deck
Conversion Deck
The Conversion Deck will help you to ideate actions designed to trigger a reaction from people. It will help you generate ideas for websites, retail, marketing activations, and more. All the questions are designed to use behavioral science to provoke a reaction from the user. Co-created in collaboration with Daniel Comar.
The deck for online and offline marketers. Use it to turn your marketing actions into results.
What is inside the card box?
1 Hello card
with instructions
4 Landing cards
with instructions to help you bring your ideas down to earth
60 High-quality Triggers cards
with questions that will help you create ideas
3 Fair play cards
with guidelines of how to make the most out of Triggers
How to use the cards in 3 simple steps!
Step 1
Define the challenge, brief or project you want to solve. We advise summarising it into a question.
Step 2
Pick one card from the deck. Read it out loud and take some seconds to think about the question.
Step 3
Think of ways of solving the brief with the suggestion on the card. Generate as many ideas per card as you can.
Using the deck for your projects
You can use this deck to generate ideas that answer any of the following challenges:
- Ideas that trigger a reaction from the user
.
- Create measurable digital and offline campaigns
.
- Generate engagement (online and offline)
- Ideas that work in retail (online and offline).
About the cards
The Conversion Deck will help you generate ideas according to three different categories:
Incentives
How to reward choices made by the users.
Choices
How to simplify or reframe certain choices.
Social
How to use social behaviours in your favour.
Benefits of using the Ideation Cards
Triggers Cards are an excellent way of provoking thoughts and conversations in design, innovation and creative processes.
You can use them in many different ways:
A tool for workshops with clients and users.
An idea detonator for when you work by yourself.
A brainstorming exercise for your team.
A framework for having various company departments collaborating.
All Triggers decks are designed to make the idea generation process as open and inclusive as possible. Your team won't need in-depth knowledge on the subject to get the most of the cards.
Buy the deck