Campaign Deck
Campaign Deck
The Campaign Deck is designed to help you with marketing projects. It will work with anything (like a brand, product, and service) that needs a communication campaign; it doesn't matter if it's online or offline. The questions on this deck will inspire you to explore rational and effective ways to communicate your message. Don't expect crazy and impossible kinds of ideas, but original and feasible ones.
The deck for marketers and creatives working in advertising. Use it to create graphic design projects, campaigns, ads, posters, and promotion tools.
What is inside the card box?
1 Hello card
with instructions
4 Landing cards
with instructions to help you bring your ideas down to earth
60 High-quality Triggers cards
with questions that will help you create ideas
3 Fair play cards
with guidelines of how to make the most out of Triggers
How to use the cards in 3 simple steps!
Step 1
Define the challenge, brief or project you want to solve. We advise summarising it into a question.
Step 2
Pick one card from the deck. Read it out loud and take some seconds to think about the question.
Step 3
Think of ways of solving the brief with the suggestion on the card. Generate as many ideas per card as you can.
Using the deck for your projects
You can use this deck to generate ideas that answer any of the following challenges:
- Online and offline communication campaigns
- Brand and products advertising projects
- Ideas for posters and commercial mini-sites
About the cards
The Campaign Deck will help you generate ideas according to three different categories:
Context
How to take your idea to different situations
Participation
How to engage with the audience
Resources
How to use different resources in your favour
Benefits of using the Ideation Cards
Triggers Cards are an excellent way of provoking thoughts and conversations in design, innovation and creative processes.
You can use them in many different ways:
A tool for workshops with clients and users.
An idea detonator for when you work by yourself.
A brainstorming exercise for your team.
A framework for having various company departments collaborating.
All Triggers decks are designed to make the idea generation process as open and inclusive as possible. Your team won't need in-depth knowledge on the subject to get the most of the cards.
Buy the deck