A powerful brainstorming tool for creatives

A carefully designed set of ideation cards for design, creativity, innovation and workshops


Generate ideas fast and easily 

Triggers is a set of cards with "what if" questions that open paths to solve whatever creative project you are facing.

Co-create, ideate and run productive brainstorming sessions.


Spark your creative thinking

All the cards are designed to immediately spark thoughts in your head, making the idea-generation process smooth, open and fun, avoiding the creative block and pushing ideas further.


Specifically designed for creatives

The cards combine design thinking methodology, psychology and participatory mechanisms.

All compiled in a carefully designed set of cards.


A tool for workshops and ideation

The cards work great for creative directors and facilitators that want to lead a creative workshop, and for creatives looking for support to their ideation sessions.

A trusted  ideation tool

Triggers is used by teams at these awesome places. We are proud to have hundreds of users around the world.


Simple and direct

Ideation made simple. Don't waste time with complicated processes and exercises. Triggers is designed to be straightforward and practical. It works in just three simple steps.

 How to use a briefing with Triggers cards for brainstorming

1. Define your problem

Whatever it is. Make it simple and straight forward. 

 Best method for brainstorming tool with Triggers cards

2. Take a Trigger card

Read the "What if" question on the card.

 Idea generation for creative teams with Triggers cards.

3. Brainstorm ideas

Use the question to create ideas to solve your problem.


A deck for every creative project

We redesigned our decks, reprinted our original collection, added four new decks and a Spanish edition too. Explore our collection.


The Complete Collection

Best option for agencies and teams.

Use it for workshops and ideation sessions. Solve any creative project.


The Branding Collection

The pack for building strong brands.

For those who work designing brands personalities and behaviours.


Innovation Deck

The deck for forward-thinking ideas.

Use it to create edgy ideas, new products/services, campaigns, and projects focused on Millennials.


Graphic Deck

The deck for designers.

Use this deck to ideate about visual and graphic ideas. It can be used in any design project like posters, websites and packaging.


The Hackathon Collection

The pack for building new products.

Thought for facilitating all the steps from the idea to its business model.


Campaign Deck

The deck for rational thinkers.

Use it to create graphic design projects, campaigns, ads, posters and promotion tools.


Serendipity Deck

The deck for the out-of-the-box thinkers.

Use it to create ads, campaigns, ambient ideas, space ideas and any other challenges.


Storytelling Deck

The deck for crafting cool stories.

Use this deck to find narratives and ways to tell a story. It could be used in campaigns, social media, videos and communication pieces.


The Advertising Collection

The pack for marketing projects.

Create PR, promotional and communication campaigns.


Human-Centric Deck

The deck based on people's needs.

Use it to create new products/services ideas and innovation that put users in the centre.


Brand Strategy Deck

The deck for strategists.

Use this deck to position and create meaningful brands, find opportunities and expand your company’s personality and presence.


Business Design Deck

The deck for monetaising ideas.

Use this deck to design strategies and expand current business plans. Find new market opportunities and rethink your company model.


What creatives think of Triggers

Intrigued to know how it feels to use our cards? Hear it from our users.

Check the feedback we get from our users. We have a whole section full of quotes.


A deck for every creative challenge

It's all about creativity

Read our posts about design thinking, creative methods and other useful tips