Cut the fluffy collaboration talk. We get straight to systems that unlock real team performance.

Triggers is a consultancy lab that designs tools and methods that drive growth — not just good vibes.

Trusted by teams and institutions around the world.

 
Our “Creative Process Design” book (2019) has sold more than 4.000 copies and it has been translated to Spanish, French and English.

In late 2024 we launched our “Leading and Managing Creative Teams” book, a radically new way of looking at organizations.

A unique methodology

We’ve created our own modular system based on real experience, published theory, and custom-designed tools.

Our approach combines:

✔ A flexible framework for designing creative and decision-making processes.

✔ A team development model to guide group dynamics and leadership.

✔ Tangible tools like cards, exercises, and templates.

Every workshop, program, or session is built around this system — tailored to your context, but always with a clear structure behind it.

What we offer

Collaboration tools

Practical resources to spark creativity every day. Our tools are a challenge. An invitation. A push.

Consultancy and training

Dynamic, practical, and customized sessions focused on creative process, leadership and team building.

It’s not about talent, it’s about process

Alejandro Masferrer, Triggers Founder

Great teams don’t just happen—they’re built. Through trust, clear processes, and the right tools, creativity flows, decisions get sharper, and work feels exciting again.

At Triggers, we create the methodologies, books, and tools that help teams do their best work—together.

What our clients are saying

  • “Triggers has made things clearer for us, in terms of communication and expectations in our team; they know what is the purpose of each session.”

    Josué Ibáñez, partner at Cocolab MX

  • “Triggers has helped us organise our teamwork, helped us be on the same page, and has allowed us to take our time in developing every step to select better ideas.”

    Laura Flores, consultant at Medtronic

  • “Triggers has a unified framework that’s helped us to be more efficient and creative in a way that doesn’t imply rigid systems.”

    David Navarro, former creative Director at Ueno NYC

  • “Triggers changed the whole online process for us at Hyper Island.”

    Delaney Wessel, Admissions Manager at Hyper Island 

  • “I found the workshop fantastic for two reasons: first, because their courses are 80% practical, and second, because while other workshops offer a single solution to a problem, Triggers provides many paths to reach a solution.”

    Manolo Ortega, CEO & Founder of Catorce Días 

  • “I got to reflect a lot on my current mindset around working. It helped me to understand where I am right now.”

    Julian Ellerby, former Team Lead at Google Creative Lab Google 

  • “I learnt new ways to think about how to sequence a creative process to improve its experience.”

    Katrina Heschel, former Service Design Lead at Getty Images UX designer 

How real is your team?

Great teams don’t just happen—they’re built on trust, honesty, and creativity. Take our quick assessment and find out where your team stands.