To make this problem less severe, we advise you to create some order while you ideate. You can do this in several ways.

Let's be honest. A lot of times we just go with our instincts and let them dictate what idea we'll choose. We think that's a valid way of doing things, but what if we could make it better?

After you are done ideating, sometimes you end up with a wall full of post-its. Filtering those ideas can be a mess if you have to go into details and discuss every aspect of them.

There is a simple way of reasoning why this won't benefit you or the outcome of your creative session. 

Discussions about ideas are essential to moderate. It's easy to lose the focus and end up arguing about personal taste or things that don't even relate to the briefing. So how do you keep conversations on the right track?

There are only a few things more frustrating than endless discussions about ideas. It's exasperating when two sides start to fight on a loop for the option they like, without any possible agreement. As process-obsessed people, we found an exercise that helps to avoid that problem.