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Why letting your team fail is crucial for creativity
Team Management Alejandro Masferrer 02/05/2018 Team Management Alejandro Masferrer 02/05/2018

Why letting your team fail is crucial for creativity

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Tips on using Triggers; get the most of your creative sessions
Brainstorming Cards Alejandro Masferrer 16/04/2018 Brainstorming Cards Alejandro Masferrer 16/04/2018

Tips on using Triggers; get the most of your creative sessions

Even when the cards are a straightforward tool to use, you need the right attitude and mindset. To get the most of them, follow these simple rules.

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Preparing check questions to test your ideas
Filtering Ideas Alejandro Masferrer 12/03/2018 Filtering Ideas Alejandro Masferrer 12/03/2018

Preparing check questions to test your ideas

Let's be honest. A lot of times we just go with our instincts and let them dictate what idea we'll choose. We think that's a valid way of doing things, but what if we could make it better?

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Why creatives should run more co-creation sessions
Alejandro Masferrer 07/03/2018 Alejandro Masferrer 07/03/2018

Why creatives should run more co-creation sessions

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How to work smart, not hard, as a creative
Alejandro Masferrer 21/02/2018 Alejandro Masferrer 21/02/2018

How to work smart, not hard, as a creative

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Why analogue tools works great for brainstorming
Alejandro Masferrer 14/02/2018 Alejandro Masferrer 14/02/2018

Why analogue tools works great for brainstorming

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The importance of creating the right mood for your creative workshop
Creative process Alejandro Masferrer 12/02/2018 Creative process Alejandro Masferrer 12/02/2018

The importance of creating the right mood for your creative workshop

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Using constraints as a decisive element in the ideation process
Alejandro Masferrer 05/02/2018 Alejandro Masferrer 05/02/2018

Using constraints as a decisive element in the ideation process

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Where to start a brainstorming session
Alejandro Masferrer 29/01/2018 Alejandro Masferrer 29/01/2018

Where to start a brainstorming session

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Bringing inspiration to your brainstorming sessions
Alejandro Masferrer 29/01/2018 Alejandro Masferrer 29/01/2018

Bringing inspiration to your brainstorming sessions

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Using an idea canvas to conclude your brainstorming sessions
Brainstorming Session Alejandro Masferrer 22/01/2018 Brainstorming Session Alejandro Masferrer 22/01/2018

Using an idea canvas to conclude your brainstorming sessions

Having effective brainstorming is not only about filling a room with post-its, but selecting bright ideas that will work. So how do you summarise ideas with a solid shape without too many details? 

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Building your creative confidence
Alejandro Masferrer 17/01/2018 Alejandro Masferrer 17/01/2018

Building your creative confidence

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