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Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives
Storytelling Alejandro Masferrer 12/11/2018 Storytelling Alejandro Masferrer 12/11/2018

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

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How do we define creativity?
Guest User 07/08/2018 Guest User 07/08/2018

How do we define creativity?

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Why letting your team fail is crucial for creativity
Team Management Alejandro Masferrer 02/05/2018 Team Management Alejandro Masferrer 02/05/2018

Why letting your team fail is crucial for creativity

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Organising your team before an ideation session
Team Management Alejandro Masferrer 25/04/2018 Team Management Alejandro Masferrer 25/04/2018

Organising your team before an ideation session

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How to create modern brands with the help of Triggers
Branding Alejandro Masferrer 23/04/2018 Branding Alejandro Masferrer 23/04/2018

How to create modern brands with the help of Triggers

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Logic and intuition; what's best for creativity?
Alejandro Masferrer 18/04/2018 Alejandro Masferrer 18/04/2018

Logic and intuition; what's best for creativity?

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Tips on using Triggers; get the most of your creative sessions
Brainstorming Cards Alejandro Masferrer 16/04/2018 Brainstorming Cards Alejandro Masferrer 16/04/2018

Tips on using Triggers; get the most of your creative sessions

Even when the cards are a straightforward tool to use, you need the right attitude and mindset. To get the most of them, follow these simple rules.

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Finding the essence of an idea; conceptual layers
Alejandro Masferrer 28/03/2018 Alejandro Masferrer 28/03/2018

Finding the essence of an idea; conceptual layers

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Dealing with the emotional rollercoaster during creative projects
Alejandro Masferrer 26/03/2018 Alejandro Masferrer 26/03/2018

Dealing with the emotional rollercoaster during creative projects

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Filtering ideas; avoid chaos creating categories
Filtering Ideas Alejandro Masferrer 21/03/2018 Filtering Ideas Alejandro Masferrer 21/03/2018

Filtering ideas; avoid chaos creating categories

To make this problem less severe, we advise you to create some order while you ideate. You can do this in several ways.

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Preparing check questions to test your ideas
Filtering Ideas Alejandro Masferrer 12/03/2018 Filtering Ideas Alejandro Masferrer 12/03/2018

Preparing check questions to test your ideas

Let's be honest. A lot of times we just go with our instincts and let them dictate what idea we'll choose. We think that's a valid way of doing things, but what if we could make it better?

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Why creatives should run more co-creation sessions
Alejandro Masferrer 07/03/2018 Alejandro Masferrer 07/03/2018

Why creatives should run more co-creation sessions

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