It can be hard to share the power and let your team decide for themselves, but the truth is, that will empower them to create better ideas. Here is why.
The truth is creativity needs fuel. It needs to start from somewhere. It doesn't matter if you a senior creative or new to the industry. Your mind can't create from zero.
Everyone's brain is different. Some people are good at coming up with crazy ideas, and others feel more comfortable with rational thinking. So, what are the best skills for the idea generation?
What are the signs of a proper functioning creative team? By looking at this list, we can figure out if we are doing our job right or we might have to improve something.
We thought of compiling some key points we should take into consideration when ideating around storytelling.