The Branding Collection

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The Branding Collection

180.00

The pack for building strong brands. The Branding Collection is thought for those who work designing brands personalities and behaviours. From the tone of voice to how it interacts with users.

Free shipping on this collection! We ship worldwide.

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What’s included:

- Naming Deck
- Brand Strategy Deck
- Storytelling Deck
- Graphic Deck

A total of 240 triggers cards (60 per deck), and can be used individually or within a team.

How to use The Branding Collection:

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Step 1:
Define your brand

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Step 2:
Create a name

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Step 3:
Design a narrative

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Step 4:
Decide its visual language

The four different decks included in the pack are designed to help you cover some of the most important aspects you’ll need to think when designing a brand platform. We recommend you to use them in this order:

First, start by using the Brand Strategy Deck to create the brand’s personality and tone of voice. Second, find the perfect name for your brand with our Naming Deck. Third, use the Storytelling Deck to find a coherent narrative with your personality. This will be the way you tell your message. Fourth and final step, use the Graphic Deck to explore its visual aspect. For more information about how to use Triggers during your brainstorming sessions, check our guidelines.

Ways of utilising the decks

Triggers Cards are an excellent way of provoking thoughts and conversations in design, innovation and creative processes.
You can use them in many different ways:

A tool for workshops with clients and users.

A tool for workshops with clients and users.

An idea detonator for when you work by yourself.

An idea detonator for when you work by yourself.

A brainstorming exercise for your team.

A brainstorming exercise for your team.

A framework for having various company departments collaborating.

A framework for having various company departments collaborating.

All Triggers decks are designed to make the idea generation process as open and inclusive as possible. Your team won't need in-depth knowledge on the subject to get the most of the cards.