The Advertising Collection

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The Advertising Collection

180.00

The pack for crafting engaging PR, communication and advertising campaigns. With The Advertising Collection you’ll get a varied set of decks that will help you ideating the concepts, designing the narrative and crafting the needed materials. From the idea to the actual piece.

Free shipping on this collection! We ship worldwide.

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What’s included:

- Campaign Deck
- Serendipity Deck
- Storytelling Deck
- Graphic Deck

The pack includes a total of 240 triggers cards (60 per deck), and can be used individually or within a team.

How to use The Advertising Collection:

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Step 1:
Create a campaign idea

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Step 2:
Find a way to narrate the idea

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Step 3:
Design its visual aspect

The four different decks included in the pack are designed to help you cover all the different aspects you’ll need to think when creating campaigns and communication pieces. We recommend you to use them in this order:

First, find your idea using the Campaign Deck or the Serendipity Deck. We recommend you to use the first one for those projects that look for a more rational approach, and the last one for those where you can think out-of-the-box. Second, when you have the main concept, use the Storytelling Deck to find the right narrative to communicate your idea. Third and final step, use the Graphic Deck to design the visuals for your campaign. For more information about how to use Triggers during your brainstorming sessions, check our guidelines.

Ways of utilising the decks

Triggers Cards are an excellent way of provoking thoughts and conversations in design, innovation and creative processes.
You can use them in many different ways:

A tool for workshops with clients and users.

A tool for workshops with clients and users.

An idea detonator for when you work by yourself.

An idea detonator for when you work by yourself.

A brainstorming exercise for your team.

A brainstorming exercise for your team.

A framework for having various company departments collaborating.

A framework for having various company departments collaborating.

All Triggers decks are designed to make the idea generation process as open and inclusive as possible. Your team won't need in-depth knowledge on the subject to get the most of the cards.