Brand Strategy Deck
Brand Strategy Deck
The deck for strategists and brand managers. Use this deck to position and create meaningful brands, find opportunities and expand your company’s personality.
Ships worldwide. Free shipping when you order three or more decks.
The Brand Strategy Deck is designed to work with branding projects. It will work for those who need to clarify a brand platform and design a robust personality.
The questions on this deck will inspire you to think about how your brand behaves, talks and works. It contains valuable items that you can use alone or even with your client.
You can use this deck to generate ideas that answer any of the following challenges:
How might we develop our brand's personality?
Find ways of crafting a personal tone of voice. In this case, you need to find a way in which a brand will communicate, but you want to consider different approaches first.
How might we design our brand platform?
Think of behaviours, communication style, the tone of voice and everything that will make a brand unique. In this case, you have a brand you need to design, but don't know yet how to make it different to the others.
How might we make our brand react to ______ situation?
Think about how a brand can behave in a particular situation. In this case, you might be getting ready to a particular context or designing your brand's behaviour for a future event, but you don't have a clear path yet.
The Brand Strategy Deck will help you generate ideas according to three different categories:
How your brand talks and expresses itself.
What’s your brand goal and vision .
How your brand could expand and position itself .
This deck contains:
- 1 card box that protects your cards
- 1 Hello card with instructions
- 60 Triggers cards with questions that will help you create ideas
- 3 Fair play cards with guidelines of how to make the most out of Triggers
- 4 Landing cards with instructions to help you bring your ideas down to earth