Learn how to use Triggers to boost your ideation process


Quickstart guide for users:
Use Triggers in just three simple steps

Triggers is an intuitive tool that works in just three simple steps. There is no big learning curve, as its process is simple and straight-forward.


Step 1.
Define the briefing

Sum up your problem in a sentence. Set the focus so everyone knows what you are trying to solve.


Step 2.
Take a Trigger card

Read the "What if" question on the card.


Step 3. 
Brainstorm ideas

Use the question to create ideas to solve your problem. Repeat the process with a new card.

Prepare your ideation session

The first thing you'll need is to set a focus for your brainstorming session. Without a clear focus, the ideation session could turn confusing and disappointing. Triggers will work much better if you set a goal before start generating ideas.

Exercise on team alignment

An aligned team will perform better than others that didn't prepare for the ideation workshop.

The simple reason; they will all push for the same goal.

Focus question 

We like using the "How might we…?" question formula.

We prepared some tips and ready-made focus questions for each of the decks.

Brainstorming exercises suggestions

You can use your cards as you wish. Triggers is flexible enough so you can include it on the methods you already use or new ones. Here you'll find a list of our favourite ones.


This is the simplest way of using Triggers cards.


Speed dating

A good method for groups. It's fun and fast. You'll get a table full of ideas in no time.

The judge

A slightly different version of the rounds exercise introducing some gamification mechanisms.


The chain

Each card adds to the idea you already had.

How to filter your ideas

All decks include four Landing cards. These cards help you bring your ideas down to earth. Use them when you are done ideating.

Idea tunnel

We have designed a simple exercise to use the Landing cards. Remember, this is the last step of the ideation process, never use this before your Triggers cards.


Frecuently asked questions

Who can use Triggers?
Anyone, really. It's made explicitly for creatives, designers, strategists, marketers and entrepreneurs, but its simplicity makes it an accessible tool you can use with students, users and even clients.

How many cards should I use in each brainstorming session?
As an average, using from five to ten cards for every ideation session should do it. Use more only if you want a significant amount of ideas.

Should I use the cards in a particular order?
You can use the number on the cards as a reference to note where your ideas came from or to identify your favourite questions, but you don't need to follow an order. We advise you to shuffle the cards and pick them randomly. It will work just fine.

Will the cards help me filtering ideas?
Triggers is designed to facilitate the idea generation. It won't work for the selection process. 

How long does a session with Triggers last?
It can be as short as 30 minutes. As an average, an hour should be more than good.

How do I choose the right deck?
Every deck has a description of the type of project it will help you with. We also made a list of challenges you can use for each pack. Check it out to have a better idea of which is the ideal one.

Do I need all decks or can I have just one?
You don't need all decks to use Triggers on your creative sessions. The important thing is to have the right one for the challenge you are trying to solve. Of course, the more decks you have, the more projects you can take, and the more combinations you can make.

Can I combine the different decks?
Yes. All Triggers questions are unique so you won't see a repetition between decks.


Find the perfect deck for your projects