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Serendipity Deck

The Serendipity Deck will take you to unexpected paths. Its questions are just random and not related to any particular topic. Let the randomness guide you!

The Serendipity Deck is designed to help you with PR, campaigns and interactive ideas that are not the common ones. It will work with projects where you are not looking for the most direct solution.

The questions on this deck will inspire you to connect dots that are not obvious. It will work great for those who feel comfortable exploring abstract solutions.

This deck contains 60 trigger cards with questions.


Common cases in which you can use this dec

Scenario 1
How might we create an interactive experience for ______?

Think of ideas where users will have an immersive experience. In this case, you have to create something more innovative than just a communication campaign, but need to explore ways of making it engaging.

Scenario 2
How might we create a campaign for ______?

Find ways of surprising your audience with an original communication action. In this case, you have the challenge of getting people's attention, but you still have to explore ways of doing it.

Scenario 3
How might we create PR buzz for _______?

Think about ways of catching media and users attention. In this case, you need to sound louder than your competition and other marketing messages, but you have to work on how to do it.