The deck for rational thinkers. Use it to create graphic design projects, campaigns, ads, posters and promotion tools.
The Campaign Deck is designed to help you with marketing projects. It will work with anything (like a brand, product and service) that needs a communication campaign; it doesn't matter if it's online or offline.
The questions on this deck will inspire you to explore rational and effective ways to communicate your message. Don't expect crazy and impossible kind of ideas, but original and feasible ones.
This deck contains 60 trigger cards.
Common cases in which you can use this deck
How might we communicate our brand message to the target group?
Plan ways of delivering your brand message through different strategies and advertising channels. In this case, you have a brand or product you want to promote but are trying to find a way to grab their attention with an original tactic.
How might we create a campaign for ______?
Find ways of designing your advertising strategy. In this case, you already have a message and a medium, but you still don't know how the actual campaign will be.
How might we design an engaging advertising piece?
Think about how to go beyond a classic communication piece. In this case, you have the challenge to create an advertising action, but you still don't know how to make participatory.