An idea generation method you can use in your innovation processes and design thinking workshops

Triggers cards helps to make your idea generation workshops easier and more effective. All our cards have “what if” questions that will let you explore ideas out of the ordinary.


A methodology for design, strategy and innovation teams


Generate ideas and explore solutions effectively


A diverse range of decks for any kind of challenge


A deck for every creative challenge


A tool used worldwide


The story behind Triggers

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Triggers was started by Alejandro Masferrer, a creative consultant, in May 2016 as simple website explaining a concept for a creative method. Thanks to the interest created in just a few days, Triggers launched and got funded on Kickstarter a month later.

The idea of Triggers started long ago during some ideation workshops; sometimes you try a great group exercise for ideation, but the whole team thinks the same, or they just can’t get any ideas. The method might be great, but the inspiration is not there.

Triggers cards contains “what if” questions that make you think in different directions, accelerating the process of generating ideas.

Questions are designed as generic as possible, so they fit most kind of creative problems


An effective way of generating ideas in teams

Triggers cards: this is how the brainstorming method works, it uses external stimulation

Triggers questions are like doors or paths. Every time you take one card, you are opening a door and taking a sneak peek of what’s inside. These doors make you curious, awake and creative.

We have seen how the cards work in very diverse teams, and the results are very promising. These are some of the conclusions we got:

1) It’s very horizontal. Everyone can use it, it’s simple and direct, and makes all members of the team a great asset to ideate.

2) It’s very flexible. You can use the cards in many different ways and techniques. There is not just one way.

3) It diversifies thoughts. With the cards, groups and individuals tend to think out of the box and get unexpected results.

4) It works! You can see how people immediately start spitting out ideas when they use them.


Make your next workshop awesome with our already-made packs