An idea generation method you can use in your innovation processes and design thinking workshops
Triggers cards helps to make your idea generation workshops easier and more effective. All our cards have “what if” questions that will let you explore ideas out of the ordinary.
A methodology for design, strategy and innovation teams
Generate ideas and explore solutions effectively
A diverse range of decks for any kind of challenge
A deck for every creative challenge
The deck for service designers and design thinkers. Use it to create new products/services ideas and innovation that put users in the centre.
The deck for strategists and brand managers. Use this deck to position and create meaningful brands, find opportunities and expand your company’s personality.
The deck for content designers, writers and story producers. Use this deck to find narratives and ways to tell a story. It could be used in campaigns, social media, videos and communication pieces.
The deck for brand designers and managers. Use it to find the perfect brand, company or product name.
The deck for online and offline marketers. Use it to turn your marketing actions into results.
The deck for artificial intelligence designers. Use it to create intelligent services that will serve a purpose in your project.
The deck for sustainability designers and change makers. Use it to create greener projects, brands and products.
The deck for marketers and creatives working in advertising. Use it to create graphic design projects, campaigns, ads, posters and promotion tools.
The deck for digital designers and future-focused creatives. Use it to create edgy ideas, new products/services, campaigns, and projects focused on Millennials.
The deck for out-of-the-box creatives and designers. Use it to explore unexpected paths. Its questions are just random and not related to any particular topic.
The deck for graphic designers and illustrators. Use this deck to ideate about visual and graphic ideas. It can be used in any design project like posters, websites and packaging.
The deck for business managers, entrepreneurs, consultants and strategists. Use this deck to design strategies and expand current business plans. Find new market opportunities and rethink your company model.
A tool used worldwide
The story behind Triggers
Triggers was started by Alejandro Masferrer, a creative consultant, in May 2016 as simple website explaining a concept for a creative method. Thanks to the interest created in just a few days, Triggers launched and got funded on Kickstarter a month later.
The idea of Triggers started long ago during some ideation workshops; sometimes you try a great group exercise for ideation, but the whole team thinks the same, or they just can’t get any ideas. The method might be great, but the inspiration is not there.
Triggers cards contains “what if” questions that make you think in different directions, accelerating the process of generating ideas.
Questions are designed as generic as possible, so they fit most kind of creative problems
An effective way of generating ideas in teams
Triggers questions are like doors or paths. Every time you take one card, you are opening a door and taking a sneak peek of what’s inside. These doors make you curious, awake and creative.
We have seen how the cards work in very diverse teams, and the results are very promising. These are some of the conclusions we got:
1) It’s very horizontal. Everyone can use it, it’s simple and direct, and makes all members of the team a great asset to ideate.
2) It’s very flexible. You can use the cards in many different ways and techniques. There is not just one way.
3) It diversifies thoughts. With the cards, groups and individuals tend to think out of the box and get unexpected results.
4) It works! You can see how people immediately start spitting out ideas when they use them.
Make your next workshop awesome with our already-made packs
The pack for building new products, services and company ideas. The Hackathon Collection is thought for facilitating all the needed steps for creating a new business or project. From the idea to its business model.
The pack for crafting engaging PR, communication and advertising campaigns. With The Advertising Collection you’ll get a varied set of decks that will help you ideating the concepts, designing the narrative and crafting the needed materials. From the idea to the actual piece.
The pack for building strong brands. The Branding Collection is thought for those who work designing brands personalities and behaviours. From the tone of voice to how it interacts with users.