branding

Building a distinctive brand identity & effective brand strategy

Building a distinctive brand identity & effective brand strategy

There are many different keys to designing a great brand experience, here we'll describe the main ones you'll need.

On successful brands and why their customers love them

On successful brands and why their customers love them

Whether it's because of its visual identity or via a specific ad campaign, the culture of your company — everything from the tone of voice to the way your brand communicates its own vision and personality — is so important.

Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

How do we define creativity?

How do we define creativity?

It’s kind of tricky to find a catchy, one-line definition of creativity but, thankfully, quite a few experts on how the brain and the creative process works have had a good go at it for us.