We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.
We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.
In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.
Having spent time meeting, chatting and listening to business designers of all experience levels, we’ve come up with a list of things we keep hearing when we ask them: “What does it take to be a good business designer?”.