Creativity and design news of the week (20.04.18)

We are always keeping an eye on what's new in the creative industry. It's not only useful to know what's going on but also to get inspiration and find new ideas.

Here is what we recommend this week:

Naming is an art. Learn how to master it. Read it on IDEO.

Do you want to contribute to a better future with your design job? Start designing green UX. Read it on FastCo.

Storytelling is becoming such an essential part of any idea. Here are some tips on how to get it right. Read it on 99u.

Having the opportunity to build a brand from scratch is such an exciting opportunity. This agency focuses on just that. Read it on FastCo.

Would you pay $16 for a cup of coffee? Read it on FastCo.