thoughts

Why letting your team fail is crucial for creativity

Why letting your team fail is crucial for creativity

Having a healthy environment for your creative team means letting them experiment and explore. But there is no real experimentation without mistakes.

Tips on using Triggers; get the most of your creative sessions

Tips on using Triggers; get the most of your creative sessions

Even when the cards are a straightforward tool to use, you need the right attitude and mindset. To get the most of them, follow these simple rules.

Preparing check questions to test your ideas

Preparing check questions to test your ideas

Let's be honest. A lot of times we just go with our instincts and let them dictate what idea we'll choose. We think that's a valid way of doing things, but what if we could make it better?

Why creatives should run more co-creation sessions

Why creatives should run more co-creation sessions

If you haven't done it already, we recommend you to try it out. Not because it's a trend, but because it has positive points you should consider.

A guide to creating your design tools

A guide to creating your design tools

Tools are a great way to help our creative flow going. There are many different ones; from canvases to cards and step by step methods. Lately, we truly see an explosion of design tools.

How to work smart, not hard, as a creative

How to work smart, not hard, as a creative

There are many conventionalisms we should change when it comes to working culture. One of the most significant is probably the amount of time we spend at the office.

Why analogue tools works great for brainstorming

Why analogue tools works great for brainstorming

You might ask yourself; why are they using paper so much? Aren't we in the digital era? The thing is there is a reason for that.

The importance of creating the right mood for your creative workshop

The importance of creating the right mood for your creative workshop

Curious, excited, safe and playful are some of the critical moods you want participants to have. It will allow them to create freely and comfortable. The question is; can you change the way people feel?

Using constraints as a decisive element in the ideation process

Using constraints as a decisive element in the ideation process

We commonly say that having a lot of freedom helps creatives do a better job. But is that the case?

Where to start a brainstorming session

Where to start a brainstorming session

We all have this adrenaline rush when it comes to starting a new project. You gather all the info, make a good debrief and then it's time to start generating ideas. And that's precisely the moment when you go "now what?".

Bringing inspiration to your brainstorming sessions

Bringing inspiration to your brainstorming sessions

If you decide to ask your team to bring inspiring examples to share before you start ideating, try having this approach; not only look at them but analyse them and gain insights.

Using an idea canvas to conclude your brainstorming sessions

Using an idea canvas to conclude your brainstorming sessions

Having effective brainstorming is not only about filling a room with post-its, but selecting bright ideas that will work. So how do you summarise ideas with a solid shape without too many details?