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Why analogue tools works great for brainstorming

Why analogue tools works great for brainstorming

You might ask yourself; why are they using paper so much? Aren't we in the digital era? The thing is there is a reason for that.

Using an idea canvas to conclude your brainstorming sessions

Using an idea canvas to conclude your brainstorming sessions

Having effective brainstorming is not only about filling a room with post-its, but selecting bright ideas that will work. So how do you summarise ideas with a solid shape without too many details? 

How to set criteria to select ideas

How to set criteria to select ideas

Discussions about ideas are essential to moderate. It's easy to lose the focus and end up arguing about personal taste or things that don't even relate to the briefing. So how do you keep conversations on the right track?