service design

Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.

What happens when your creative team isn’t diverse enough?

What happens when your creative team isn’t diverse enough?

The issue of diversity — at least when we’re talking about building a creative team — deserves to be about more than ‘balancing the books’ in terms of who is in your team.

Three Films That Will Make You Rethink Storytelling

Three Films That Will Make You Rethink Storytelling

Storytelling doesn’t just apply to books; it’s changes the way we approach design, write copy, produce campaigns, launch Kickstarter proposals, and bring so many different creative projects to life.

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Despite modern design tools and technologies that make iteration and ideation faster and more efficient than ever, some of our best work is still done when we put pen to paper.

The innovative mind: why you should prepare your team for failure

The innovative mind: why you should prepare your team for failure

There is almost never success without failure. So when we are trying to help our teams develop an innovative mind, failure should be part of the conversation.

What business design means and how it could make your projects stronger

What business design means and how it could make your projects stronger

It's a fact. Creatives don't want to think about numbers. It's commonly seen as the annoying part, and it's typically pushed until the end of the process. But, it's that the best way?

Reasons why a self-managed team creates better ideas than traditional structures

Reasons why a self-managed team creates better ideas than traditional structures

It can be hard to share the power and let your team decide for themselves, but the truth is, that will empower them to create better ideas. Here is why.