ideation method

What happens when your creative team isn’t diverse enough?

What happens when your creative team isn’t diverse enough?

The issue of diversity — at least when we’re talking about building a creative team — deserves to be about more than ‘balancing the books’ in terms of who is in your team.

Before the brainstorm: some resources to check out before your startup ideation session

Before the brainstorm: some resources to check out before your startup ideation session

If you’re trying to come up with a startup idea that responds to these changes in tech and society or that aims to solve the problems associated with them, you’ll need to adopt a creative mindset.

Some untraditional storytelling inspiration

Some untraditional storytelling inspiration

In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.

What makes a good business designer?

What makes a good business designer?

Having spent time meeting, chatting and listening to business designers of all experience levels, we’ve come up with a list of things we keep hearing when we ask them: “What does it take to be a good business designer?”.

How do we define creativity?

How do we define creativity?

It’s kind of tricky to find a catchy, one-line definition of creativity but, thankfully, quite a few experts on how the brain and the creative process works have had a good go at it for us.

Reasons why a self-managed team creates better ideas than traditional structures

Reasons why a self-managed team creates better ideas than traditional structures

It can be hard to share the power and let your team decide for themselves, but the truth is, that will empower them to create better ideas. Here is why.