Whether it's because of its visual identity or via a specific ad campaign, the culture of your company — everything from the tone of voice to the way your brand communicates its own vision and personality — is so important.
We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.
We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.
We share a few examples of agencies whose creative approach we like not only because of their final work but, perhaps more importantly, because of their creative philosophy and the process that leads to their ideas.
In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.
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