ideation

On successful brands and why their customers love them

On successful brands and why their customers love them

Whether it's because of its visual identity or via a specific ad campaign, the culture of your company — everything from the tone of voice to the way your brand communicates its own vision and personality — is so important.

How TED Talk alternative 99U can help you create your startup

How TED Talk alternative 99U can help you create your startup

Following on from one of our previous posts on startup ideation, here are some of our favourite 99U talks from a site that’s always a huge source of valuable knowledge and creative inspiration.

Back to the drawing board: how to get back to being creative after a timeout

Back to the drawing board: how to get back to being creative after a timeout

Getting back into our ‘creative zone’ after a difficult period is one of the things that separates people who can create ideas from people who can execute them.

Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.

What happens when your creative team isn’t diverse enough?

What happens when your creative team isn’t diverse enough?

The issue of diversity — at least when we’re talking about building a creative team — deserves to be about more than ‘balancing the books’ in terms of who is in your team.

Three Films That Will Make You Rethink Storytelling

Three Films That Will Make You Rethink Storytelling

Storytelling doesn’t just apply to books; it’s changes the way we approach design, write copy, produce campaigns, launch Kickstarter proposals, and bring so many different creative projects to life.

The mechanics of creativity

The mechanics of creativity

We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Despite modern design tools and technologies that make iteration and ideation faster and more efficient than ever, some of our best work is still done when we put pen to paper.

Steal like an artist: visual design inspiration from design consultancies we admire

Steal like an artist: visual design inspiration from design consultancies we admire

We share a few examples of agencies whose creative approach we like not only because of their final work but, perhaps more importantly, because of their creative philosophy and the process that leads to their ideas.

The innovative mind: why you should prepare your team for failure

The innovative mind: why you should prepare your team for failure

There is almost never success without failure. So when we are trying to help our teams develop an innovative mind, failure should be part of the conversation.

Some untraditional storytelling inspiration

Some untraditional storytelling inspiration

In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.