When people talk about overcoming distractions from creativity, they tend to focus on reorganizing to-do lists or emptying inboxes. But in order to set ourselves up for a successful new routine, it’s important to understand who we are and what we’re trying to achieve.
We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.
In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.