ideas

Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

Mindful Creativity: How to increase creative focus in five steps

Mindful Creativity: How to increase creative focus in five steps

When people talk about overcoming distractions from creativity, they tend to focus on reorganizing to-do lists or emptying inboxes. But in order to set ourselves up for a successful new routine, it’s important to understand who we are and what we’re trying to achieve.

Three Films That Will Make You Rethink Storytelling

Three Films That Will Make You Rethink Storytelling

Storytelling doesn’t just apply to books; it’s changes the way we approach design, write copy, produce campaigns, launch Kickstarter proposals, and bring so many different creative projects to life.

The mechanics of creativity

The mechanics of creativity

We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.

The innovative mind: why you should prepare your team for failure

The innovative mind: why you should prepare your team for failure

There is almost never success without failure. So when we are trying to help our teams develop an innovative mind, failure should be part of the conversation.

Some untraditional storytelling inspiration

Some untraditional storytelling inspiration

In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.

4 signs of an efficient, creative team

4 signs of an efficient, creative team

What are the signs of a proper functioning creative team? By looking at this list, we can figure out if we are doing our job right or we might have to improve something.

How to design companies that push for a better society

How to design companies that push for a better society

If we read the news, we could end up asking ourselves: is it even possible to design better companies that not only make the profit but care about society and the world?

Why letting your team fail is crucial for creativity

Why letting your team fail is crucial for creativity

Having a healthy environment for your creative team means letting them experiment and explore. But there is no real experimentation without mistakes.

Why some tasks can block your creative process

Why some tasks can block your creative process

There are some tasks that you immediately jump to solve, and others you keep delaying forever. It's normal; it happens to everyone. But, do you know why?

Organising your team before an ideation session

Organising your team before an ideation session

Like any other task, creativity needs some planning. Here is our short list of everything you need to prepare.

How to create modern brands with the help of Triggers

How to create modern brands with the help of Triggers

Creating a company personality can be tough. There are many things to take in consideration today, from the way it uses social media to the design and visual aspect.