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Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

Before the brainstorm: some resources to check out before your startup ideation session

Before the brainstorm: some resources to check out before your startup ideation session

If you’re trying to come up with a startup idea that responds to these changes in tech and society or that aims to solve the problems associated with them, you’ll need to adopt a creative mindset.

Steal like an artist: visual design inspiration from design consultancies we admire

Steal like an artist: visual design inspiration from design consultancies we admire

We share a few examples of agencies whose creative approach we like not only because of their final work but, perhaps more importantly, because of their creative philosophy and the process that leads to their ideas.

How do we define creativity?

How do we define creativity?

It’s kind of tricky to find a catchy, one-line definition of creativity but, thankfully, quite a few experts on how the brain and the creative process works have had a good go at it for us.

Training creative facilitation skills within your team

Training creative facilitation skills within your team

If you are a recurrent reader of our blog, you'll know we firmly believe in the role of the facilitator. We consider it an essential tool for improving a team's process.