creativeagency

How do we define creativity?

How do we define creativity?

It’s kind of tricky to find a catchy, one-line definition of creativity but, thankfully, quite a few experts on how the brain and the creative process works have had a good go at it for us.

Why letting your team fail is crucial for creativity

Why letting your team fail is crucial for creativity

Having a healthy environment for your creative team means letting them experiment and explore. But there is no real experimentation without mistakes.

Why some tasks can block your creative process

Why some tasks can block your creative process

There are some tasks that you immediately jump to solve, and others you keep delaying forever. It's normal; it happens to everyone. But, do you know why?

Organising your team before an ideation session

Organising your team before an ideation session

Like any other task, creativity needs some planning. Here is our short list of everything you need to prepare.

How to create modern brands with the help of Triggers

How to create modern brands with the help of Triggers

Creating a company personality can be tough. There are many things to take in consideration today, from the way it uses social media to the design and visual aspect. 

Creativity and design news of the week (20.04.18)

Creativity and design news of the week (20.04.18)

We are always keeping an eye on what's new in the creative industry. It's not only useful to know what's going on but also to get inspiration and find new ideas.

Logic and intuition; what's best for creativity?

Logic and intuition; what's best for creativity?

There are two clear extremes in the way we can approach ideas; using logic thinking (rational, structured, formal) or your intuition (irrational, abstract, passionate).

Tips on using Triggers; get the most of your creative sessions

Tips on using Triggers; get the most of your creative sessions

Even when the cards are a straightforward tool to use, you need the right attitude and mindset. To get the most of them, follow these simple rules.

Finding the essence of an idea; conceptual layers

Finding the essence of an idea; conceptual layers

Differentiating between the parts of an idea is crucial. We identify three different layers; the shape, the message, and the values.

Dealing with the emotional rollercoaster during creative projects

Dealing with the emotional rollercoaster during creative projects

How do emotions affect creatives? We have to be honest; the creative process is full of intense feelings.

Filtering ideas; avoid chaos creating categories

Filtering ideas; avoid chaos creating categories

To make this problem less severe, we advise you to create some order while you ideate. You can do this in several ways.

New decks update: Official launch date

Just two weeks before we launch our four new decks. The date will be the 3rd of April, day in which we will start a Kickstarter campaign to get the funding to print the second generation of Triggers cards.