creative process

On successful brands and why their customers love them

On successful brands and why their customers love them

Whether it's because of its visual identity or via a specific ad campaign, the culture of your company — everything from the tone of voice to the way your brand communicates its own vision and personality — is so important.

Could business design be the missing design ingredient in your team?

Could business design be the missing design ingredient in your team?

Business designers essentially apply design thinking to traditional business strategy to find new opportunities for growth.

Back to the drawing board: how to get back to being creative after a timeout

Back to the drawing board: how to get back to being creative after a timeout

Getting back into our ‘creative zone’ after a difficult period is one of the things that separates people who can create ideas from people who can execute them.

Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.

What happens when your creative team isn’t diverse enough?

What happens when your creative team isn’t diverse enough?

The issue of diversity — at least when we’re talking about building a creative team — deserves to be about more than ‘balancing the books’ in terms of who is in your team.

Mindful Creativity: How to increase creative focus in five steps

Mindful Creativity: How to increase creative focus in five steps

When people talk about overcoming distractions from creativity, they tend to focus on reorganizing to-do lists or emptying inboxes. But in order to set ourselves up for a successful new routine, it’s important to understand who we are and what we’re trying to achieve.

Three Films That Will Make You Rethink Storytelling

Three Films That Will Make You Rethink Storytelling

Storytelling doesn’t just apply to books; it’s changes the way we approach design, write copy, produce campaigns, launch Kickstarter proposals, and bring so many different creative projects to life.

The mechanics of creativity

The mechanics of creativity

We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Despite modern design tools and technologies that make iteration and ideation faster and more efficient than ever, some of our best work is still done when we put pen to paper.

Some untraditional storytelling inspiration

Some untraditional storytelling inspiration

In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.

What makes a good business designer?

What makes a good business designer?

Having spent time meeting, chatting and listening to business designers of all experience levels, we’ve come up with a list of things we keep hearing when we ask them: “What does it take to be a good business designer?”.