creative method

Back to the drawing board: how to get back to being creative after a timeout

Back to the drawing board: how to get back to being creative after a timeout

Getting back into our ‘creative zone’ after a difficult period is one of the things that separates people who can create ideas from people who can execute them.

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.

Mindful Creativity: How to increase creative focus in five steps

Mindful Creativity: How to increase creative focus in five steps

When people talk about overcoming distractions from creativity, they tend to focus on reorganizing to-do lists or emptying inboxes. But in order to set ourselves up for a successful new routine, it’s important to understand who we are and what we’re trying to achieve.

The mechanics of creativity

The mechanics of creativity

We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.

Steal like an artist: visual design inspiration from design consultancies we admire

Steal like an artist: visual design inspiration from design consultancies we admire

We share a few examples of agencies whose creative approach we like not only because of their final work but, perhaps more importantly, because of their creative philosophy and the process that leads to their ideas.

The innovative mind: why you should prepare your team for failure

The innovative mind: why you should prepare your team for failure

There is almost never success without failure. So when we are trying to help our teams develop an innovative mind, failure should be part of the conversation.

How do we define creativity?

How do we define creativity?

It’s kind of tricky to find a catchy, one-line definition of creativity but, thankfully, quite a few experts on how the brain and the creative process works have had a good go at it for us.