brainstorming

Back to the drawing board: how to get back to being creative after a timeout

Back to the drawing board: how to get back to being creative after a timeout

Getting back into our ‘creative zone’ after a difficult period is one of the things that separates people who can create ideas from people who can execute them.

Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.

What happens when your creative team isn’t diverse enough?

What happens when your creative team isn’t diverse enough?

The issue of diversity — at least when we’re talking about building a creative team — deserves to be about more than ‘balancing the books’ in terms of who is in your team.

Before the brainstorm: some resources to check out before your startup ideation session

Before the brainstorm: some resources to check out before your startup ideation session

If you’re trying to come up with a startup idea that responds to these changes in tech and society or that aims to solve the problems associated with them, you’ll need to adopt a creative mindset.

The mechanics of creativity

The mechanics of creativity

We wanted to dig a little bit deeper into the mechanics behind creativity: what’s going on in your brain when you try to create something. It’s something that we believe is just as important to study as the specific tools you use to create.

The innovative mind: why you should prepare your team for failure

The innovative mind: why you should prepare your team for failure

There is almost never success without failure. So when we are trying to help our teams develop an innovative mind, failure should be part of the conversation.

Some untraditional storytelling inspiration

Some untraditional storytelling inspiration

In this post, we’ll share some examples of our favourite ‘unconventional’ storytelling. These are stories told on untraditional platforms or the creative content being distributed to audiences through them.

What makes a good business designer?

What makes a good business designer?

Having spent time meeting, chatting and listening to business designers of all experience levels, we’ve come up with a list of things we keep hearing when we ask them: “What does it take to be a good business designer?”.

How do we define creativity?

How do we define creativity?

It’s kind of tricky to find a catchy, one-line definition of creativity but, thankfully, quite a few experts on how the brain and the creative process works have had a good go at it for us.

What business design means and how it could make your projects stronger

What business design means and how it could make your projects stronger

It's a fact. Creatives don't want to think about numbers. It's commonly seen as the annoying part, and it's typically pushed until the end of the process. But, it's that the best way?

Tips on how to lead a successful brainstorming session

Tips on how to lead a successful brainstorming session

There are many difficulties you might find, so it's better to keep things under control and be ready for any adversities you encounter.