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Why having an ideation process is just as important as having ideas

Why having an ideation process is just as important as having ideas

I understand we all have different takes on the creative process, but I think it would be very beneficial for the industry, and ourselves, to reflect more on it and make it as accessible as possible.

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

Storytelling inspiration: how music shows us how to break the rules when it comes to creating narratives

We don’t believe that generating ideas is something that should be reserved for designers, entrepreneurs, and creative agencies. Some of the most innovative storytelling we’ve read, heard or seen can actually be found in music.

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Just do(odle) it: How everyone (yes, everyone!) can effectively sketch ideas

Despite modern design tools and technologies that make iteration and ideation faster and more efficient than ever, some of our best work is still done when we put pen to paper.

How do we define creativity?

How do we define creativity?

It’s kind of tricky to find a catchy, one-line definition of creativity but, thankfully, quite a few experts on how the brain and the creative process works have had a good go at it for us.

Overcoming the barrier of the blank page

Overcoming the barrier of the blank page

The truth is creativity needs fuel. It needs to start from somewhere. It doesn't matter if you a senior creative or new to the industry. Your mind can't create from zero.

Tips for creating engaging storytelling

Tips for creating engaging storytelling

We thought of compiling some key points we should take into consideration when ideating around storytelling.

How to design companies that push for a better society

How to design companies that push for a better society

If we read the news, we could end up asking ourselves: is it even possible to design better companies that not only make the profit but care about society and the world?

Why letting your team fail is crucial for creativity

Why letting your team fail is crucial for creativity

Having a healthy environment for your creative team means letting them experiment and explore. But there is no real experimentation without mistakes.

Why some tasks can block your creative process

Why some tasks can block your creative process

There are some tasks that you immediately jump to solve, and others you keep delaying forever. It's normal; it happens to everyone. But, do you know why?

Organising your team before an ideation session

Organising your team before an ideation session

Like any other task, creativity needs some planning. Here is our short list of everything you need to prepare.

How to create modern brands with the help of Triggers

How to create modern brands with the help of Triggers

Creating a company personality can be tough. There are many things to take in consideration today, from the way it uses social media to the design and visual aspect.