and working tools
A blog on creative affairs
The problem with old-school team members is not only they can stop their brand/agency from innovating, but, when they hold positions of power, they also scare young talent away. These people are allergic to anything that means changing the way you work or the kind of ideas you produce. If you have one of the dangerous types, these old-school guys can leave your team with boring and irrelevant team members.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
We understand roles are necessary to maintain a clear structure in a team and organisation. But there is a way you can add some fun to it; experimenting with the creative process.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.
Making sure everyone in the team participates in the creative process is a hard task. We are not only dealing with different personalities, but there are also many factors that could make some people quiet and others too loud.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
An important part of the brainstorming is to arrive at conclusions. Sounds basic, right? Well, that can be the hardest part sometimes. It's not only about the decision-making process (that's a single topic itself) but to agree on what are the ideas we got.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
We’re not saying it is easy, but here you are some tips on how to be a good leader
I bet you are familiar with the concept of "sustainability." Well, that also applies to your team and your own creativity.
Here are some tips to come back to earth and keep things simple
Today we have the one and only protagonist of the soundtrack of your life: music.
conflicts are discussions worth having, because avoiding them causes resentment, frustration and apathy. Here are some tips to focus on how to drive through the bumps without having a crash.
We’re beginning this series on how to find inspiration focusing in another planet in our same galaxy: Art.
Differentiate the adding and the filtering stage. It's not only about creating some order and making the process more efficient but also to create a safer space for your creatives.
We found out that, when brainstorming and doing creative sessions, having someone that looks out for the direction, agenda, methods and goals can be key. This person doesn't have to necessarily influence in the ideas, but on the process.
Let’s grab a highlighter and circle the word “stop”.
A happy creative is a productive creative
If you know what you have to do, you know how to decide.
The Achilles’ heel of the creative world is thinking that there is no point in creativity whatsoever.
We talked to Paloma, researcher at Sound Diplomacy, about music, creativity and how they use Triggers to design their strategies.
Dealing with egos to stop thinking about individuals and work as a team is the key in this creative processes to get to the final destination, alas, the perfect creative result. Here’s some tips to learn how to build on each other ideas as a group:
The environment counts when coming to use your brain and be enlightened by the creativity gods (I would like to have a chat with them if you ever meet them). Here you are some tips to help you out constructing the best nest for magnificent ideas.