How a set of cards can help creatives with brainstorming
In June last year, I decided to build a simple website explaining a project I had slowly been developing on the side. It’s called Triggers, and it’s a set of physical cards that helps people come up with creative ideas.
I came across the need of Triggers long ago during some of my workshops; sometimes you try a great group exercise for ideation, but the whole team thinks the same, or they just can’t get any ideas. The method might be great, but the inspiration is not there.
Triggers cards contains “what if” questions that make you think in different directions, accelerating the process of generating ideas.
Some examples of Triggers cards used for the prototype
I have designed those questions as generic as possible, so they fit most kind of creative problems.
How Triggers works
I see Triggers questions like doors or paths. Every time you take one card, you are opening a door and taking a sneak peek of what’s inside. These doors make you curious, awake and creative.
I have seen how the cards work in very diverse teams, and the results are very promising. These are some of the conclusions I got:
1) It’s very horizontal. Everyone can use it, it’s simple and direct, and makes all members of the team a great asset to ideate.
2)It’s very flexible. You can use the cards in many different ways and techniques. There is not just one way.
3) It diversifies thoughts. With the cards, groups and individuals tend to think out of the box and get unexpected results.
4) It works! You can see how people immediately start spitting out ideas when they use them.
For the launch, I’m focusing Triggers on creativity, design thinking, service design and advertising projects, but my long-term vision is much richer and broader.
My ultimate vision is t0 develop Triggers to be a tool for opening and diversifying thoughts, in whatever topic that might be. I’m talking about science, literature and even politics. I can perfectly see a Triggers stack focused on designing alternative society systems.
I’m excited about the potential of the project and to have the opportunity of researching on different fields and collaborating with other people.
Let’s see how far we can take Triggers.
After you are done ideating, sometimes you end up with a wall full of post-its. Filtering those ideas can be a mess if you have to go into details and discuss every aspect of them.
We've been all there. There is a specific type of disagreement that you just know it will go nowhere. It's an endless loop. Just back and forth with the same answer from both sides.
There is a simple way of reasoning why this won't benefit you or the outcome of your creative session.
This time of the year is great for getting drunk at office parties, but also for recapping what happened and setting new goals for 2018. We designed a simple exercise to get your team reflecting and gaining insights for the next year.
A perfect meeting is one where you talk about what you need, hear the opinions you want, and make a conclusion. Anything else is off-topic and distractions.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.