An important part of the brainstorming is to arrive at conclusions. Sounds basic, right? Well, that can be the hardest part sometimes. It's not only about the decision-making process (that's a single topic itself) but to agree on what are the ideas we got.
To clarify that, we need to find ways of summarising the ideas the easiest and clearest way possible. Here you can find four exercises that will help you with the task.
Explain it on a tweet
If you can explain your idea in 140 characters or less, you'll be forced to find the clearest and simplest description possible. That will help your colleagues to understand what you are talking about and skip all the unnecessary details.
This one is particularly useful for products (digital or physical). With a drawing, you can show better than tell. Not everyone has the same ability to visualise things, so this will help your colleagues to see the same image as you do.
Tell the story
Explain it in four or five steps. It's a great exercise when your idea has some narrative behind it. It will also let your colleagues understand the flow of the concept.
Write it as a piece of news
Create a headline and paragraph telling what the reaction to the idea would be. It goes perfectly with PR campaigns. It helps to visualise the effect the concept could have on the media and how people will talk about it.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
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