It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
What is the right approach then? How should people enter into the process? Is it better to be analytical or imaginative? We gathered the basis that shape what, we understand, is a great creative mindset.
It's essential. Without it, there is no point in trying to create something. Surround yourself with people that want to contribute.
You want someone that knows how to take the best out of the collective intelligence, someone that builds on each other's ideas. Believe us, when ideating a good team beats the genius. Any day.
Ideas are fragile when they are just born. An elaborate explanation or overcomplicated details could destroy a great initial idea. That's why simplicity is key here. You can always build on top, but the essence of ideas should be straightforward and pure.
Killing your darlings can be heart-breaking. It's all about being open to hearing new ideas and others' suggestions.
Curious, excited, safe and playful are some of the critical moods you want participants to have. It will allow them to create freely and comfortable. The question is; can you change the way people feel?
We all have this adrenaline rush when it comes to starting a new project. You gather all the info, make a good debrief and then it's time to start generating ideas. And that's precisely the moment when you go "now what?".
Having effective brainstorming is not only about filling a room with post-its, but selecting bright ideas that will work. So how do you summarise ideas with a solid shape without too many details?
We've been all there. There is a specific type of disagreement that you just know it will go nowhere. It's an endless loop. Just back and forth with the same answer from both sides.