It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
What is the right approach then? How should people enter into the process? Is it better to be analytical or imaginative? We gathered the basis that shape what, we understand, is a great creative mindset.
It's essential. Without it, there is no point in trying to create something. Surround yourself with people that want to contribute.
You want someone that knows how to take the best out of the collective intelligence, someone that builds on each other's ideas. Believe us, when ideating a good team beats the genius. Any day.
Ideas are fragile when they are just born. An elaborate explanation or overcomplicated details could destroy a great initial idea. That's why simplicity is key here. You can always build on top, but the essence of ideas should be straightforward and pure.
Killing your darlings can be heart-breaking. It's all about being open to hearing new ideas and others' suggestions.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.