We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
Use these three ways to find solutions to your problems and save some time from unproductive brainstorming sessions.
The most direct (and useful) answers could come by just analysing and observing the problem carefully. This technique is commonly used in design thinking. It's all about putting yourself in someone else's shoes.
How to use it in your favour; go where your users are. Ask them. Analyse their behaviour. Try to experience the problem by yourself.
It's the classic trick of looking at how other industries might have solved your problem before. Or even in other cultures. The analogy is about getting inspired by parallel situations that might or might not be connected to yours.
How to use it in your favour; before brainstorming, prepare examples of other industries/other ideas that can inspire you.
Don't underestimate this one. How many times you just had a hunch on how to solve the problem (and were right)? We are talking about that burden in your stomach, that little something that it's trying to tell you something from the inside. Listen to it. It might be the solution.
How to use it in your favour; give time to your creatives to explore solutions individually, even if they sound silly. If they believe in them, it may worth it.
There are many ways you can introduce these exercises in your creative sessions. You could think about designating a facilitator that prepares the material for the meetings, or you can even get some Triggers decks for your team. Yep, shameless self-promotion here. Hope you don't mind : )
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.