If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
Of course, there could be several factors that stop your team from participating and keep the good energy flowing, but this time we'll focus on a particular one: trust.
Trust empowers all your team members to express their ideas freely, reduce the anxiety during the creative process and, in general, create a good vibe. Without trust, most of your creatives would prefer to stay "invisible" and keep their mouths close.
Here are some tips on how to create trust in your team.
Reward participation, not only great ideas
In that way, your team will have less pressure when they speak up and won't wait until they have the best idea every to share it with the rest.
Don't shut down ideas
When brainstorming, you want to look for quantity, not quality. It's important to say as many ideas as you can because even the silliest idea could evolve into something great. And of course, don't label any idea as "stupid".
Give everyone their own time
Don't pressure your team mates and don't force them to speak if they don't want to. Everyone has their own pace. Some people prefer to take some time before they give ideas, others don't.
Curious, excited, safe and playful are some of the critical moods you want participants to have. It will allow them to create freely and comfortable. The question is; can you change the way people feel?
We all have this adrenaline rush when it comes to starting a new project. You gather all the info, make a good debrief and then it's time to start generating ideas. And that's precisely the moment when you go "now what?".
Having effective brainstorming is not only about filling a room with post-its, but selecting bright ideas that will work. So how do you summarise ideas with a solid shape without too many details?
We've been all there. There is a specific type of disagreement that you just know it will go nowhere. It's an endless loop. Just back and forth with the same answer from both sides.