Explore the planets in the creativity galaxy
Inspiration is, in some ways, very addictive. The more you have it, the more you want it. And if you don’t have it, if you can’t find it, you go into withdrawal and you end up having peaks of desperation thinking that you’ve lost it forever. It is the nutrient for creativity and as necessary as your daily vitamins. The silliest piece of inspiration can spark your brain as a little bit of fuel can turn a campfire into the Great Fire of London. Creativity needs this fuel; luckily there are hundreds of ways we can find it, we just have to look at what surrounds our field. We’re beginning this series on how to find inspiration focusing in another planet in our same galaxy: Art.
Art is groundbreaking
Speaking of creativity, there’s no better example than the world of Art on doing things first. Ideas that are thought or presented for the first time are usually abstract, complex or hard to understand. They are also an essential part in opening discussions, presenting new ways of looking at things and opening new paths. Art is innovation, hence it’s an amazing source of inspiration.
Art is questioning
In creativity, we try to present creative solutions to everyday problems and new ways to present old ideas, always in favour of explaining something. Art is that something that opens those questions; it makes you wonder about life, death, divine and human.
Art is visual concept
Presenting and meaning go hand in hand in Art, as they should do in creativity. Art has a concept and knows how to say it visually; this is a great learning lesson.
Art is freedom
Art has no briefing, which, even if in our case that means going through a bad nightmare, it can tell us we can actually conform our own briefing. We can choose what to say and how to say it, learn from that freedom and express. Art is to our creative soul what a great dessert is to a nice meal.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.