Explore the planets in the creativity galaxy
Inspiration is, in some ways, very addictive. The more you have it, the more you want it. And if you don’t have it, if you can’t find it, you go into withdrawal and you end up having peaks of desperation thinking that you’ve lost it forever. It is the nutrient for creativity and as necessary as your daily vitamins. The silliest piece of inspiration can spark your brain as a little bit of fuel can turn a campfire into the Great Fire of London. Creativity needs this fuel; luckily there are hundreds of ways we can find it, we just have to look at what surrounds our field. We’re beginning this series on how to find inspiration focusing in another planet in our same galaxy: Art.
Art is groundbreaking
Speaking of creativity, there’s no better example than the world of Art on doing things first. Ideas that are thought or presented for the first time are usually abstract, complex or hard to understand. They are also an essential part in opening discussions, presenting new ways of looking at things and opening new paths. Art is innovation, hence it’s an amazing source of inspiration.
Art is questioning
In creativity, we try to present creative solutions to everyday problems and new ways to present old ideas, always in favour of explaining something. Art is that something that opens those questions; it makes you wonder about life, death, divine and human.
Art is visual concept
Presenting and meaning go hand in hand in Art, as they should do in creativity. Art has a concept and knows how to say it visually; this is a great learning lesson.
Art is freedom
Art has no briefing, which, even if in our case that means going through a bad nightmare, it can tell us we can actually conform our own briefing. We can choose what to say and how to say it, learn from that freedom and express. Art is to our creative soul what a great dessert is to a nice meal.
We found out that, when brainstorming and doing creative sessions, having someone that looks out for the direction, agenda, methods and goals can be key. This person doesn't have to necessarily influence in the ideas, but on the process.
Let’s grab a highlighter and circle the word “stop”.
A happy creative is a productive creative
If you know what you have to do, you know how to decide.
We talked to Paloma, researcher at Sound Diplomacy, about music, creativity and how they use Triggers to design their strategies.
Dealing with egos to stop thinking about individuals and work as a team is the key in this creative processes to get to the final destination, alas, the perfect creative result. Here’s some tips to learn how to build on each other ideas as a group:
Actual, good, valid reasons to get that extra help that will make your creative life 10 times easier
The more we dig into new ways of working, the more we discover methods and tools that promise to turn our teams in super efficient thinking machines. The question is, should we use methods all the time in every single project? Here are some tips to help you decide when you need to use one of these tools.