Because keeping things simple is usually pretty complicated
To be honest, it is quite simple to have a very intricate idea; you just have to let your mind wander for some time and, sure thing, something will come up. However, it won’t probably be the best idea your creative mind has ever had and you’ll have to go on explaining yourself far too long to your colleagues, who will look at you with that “clients will never buy this” look on their face. Here are some tips to come back to earth and keep things simple:
The core is what matters
Simple yet effective ideas are what get people’s attention. They are easy to understand and they reach a broad audience, as well as they present a new focus, a new outlook, that makes them funny, surprising, emotive or mind blowing. Simple, but new. That is the key.
You can always build on top
Keeping it simple is a way to ensure that you have a firm basis on which to construct your creative actions. A simple, easy concept such as “making people smile” can develop into an eye-catching fabulous campaign or design.
Simple ideas are easy to catch; your creative colleagues can relate to them empathising and making them their own. It is easier to talk about “love” or “fear” than that time you felt angry because someone stole your hamster at school.
Lost in details, lost in thoughts
Seriously, stop talking and arguing about the most insignificant details in meetings. That is to productivity what wearing a wool jumper is to feeling hot. Ideas first, details later. That is the way.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
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I bet you are familiar with the concept of "sustainability." Well, that also applies to your team and your own creativity.
Here are some tips to come back to earth and keep things simple
conflicts are discussions worth having, because avoiding them causes resentment, frustration and apathy. Here are some tips to focus on how to drive through the bumps without having a crash.