Because keeping things simple is usually pretty complicated
To be honest, it is quite simple to have a very intricate idea; you just have to let your mind wander for some time and, sure thing, something will come up. However, it won’t probably be the best idea your creative mind has ever had and you’ll have to go on explaining yourself far too long to your colleagues, who will look at you with that “clients will never buy this” look on their face. Here are some tips to come back to earth and keep things simple:
The core is what matters
Simple yet effective ideas are what get people’s attention. They are easy to understand and they reach a broad audience, as well as they present a new focus, a new outlook, that makes them funny, surprising, emotive or mind blowing. Simple, but new. That is the key.
You can always build on top
Keeping it simple is a way to ensure that you have a firm basis on which to construct your creative actions. A simple, easy concept such as “making people smile” can develop into an eye-catching fabulous campaign or design.
Simple ideas are easy to catch; your creative colleagues can relate to them empathising and making them their own. It is easier to talk about “love” or “fear” than that time you felt angry because someone stole your hamster at school.
Lost in details, lost in thoughts
Seriously, stop talking and arguing about the most insignificant details in meetings. That is to productivity what wearing a wool jumper is to feeling hot. Ideas first, details later. That is the way.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.