Explore the planets in the creativity galaxy
Looking for inspiration is a fun thing, if you got enough time to wander around walking slowly through lonely streets while you concentrate in the beauty of the small things in life. If, on the contrary, you got actual work to do, here’s our little guide on how to wake up the muses and make them dance to your tune. Today we have the one and only protagonist of the soundtrack of your life: music.
Music goes deep within
Music affects us in a very deep neurological: it stimulates the brain and shakes your thoughts instantly. Half a verse and you can be mentally traveling to that party where you ended up singing “Don’t Stop Believing” in a karaoke with awful results. It can make your hair stand, it can make you cry, empower yourself, it can make you fight and rebel. Now, that’s what we call power.
Music makes you travel
Music is a great inspiration tool just because it can instantly make your mind fly. You won’t actually need much more than to press play and let yourself go with the beat, no matter if it’s heavy metal, classical music or ambient techno, if that ever existed. You will be in another planet, which will be full of possibilities and ideas.
Music is democratic
It is cheap, it is ubiquitous and you can play it anywhere, and the outcome is still unlimited. You don’t need to own physical music or even pay for a ticket; you only need an Internet connection, which is pretty awesome.
Music means new ideas
Just like it happens in any other Art form, musicians have the gift of putting new ideas out there. They can shock, open conversations, speak about new topics or they can even say nothing, which is also saying something. The music discourse is as inspiring as music itself.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
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