At Triggers, we like to think that a creative team is like an orchestra where you have all these different individuals making different noises; all together, they can sound incredibly beautiful or utterly terrible.
So what's the element that separates a good orchestra from a bad one? Undoubtedly, you need people that know how to play their instruments, but you also need a director.
The director is what we call "the facilitator role". Does the director know to play the instruments better than his/her musicians? No. Does s/he impose how to play every single note? No. The director is someone who gives sense to the whole composition, making each instrument sound the best s/he can and coordinate with the others in a beautiful way.
That's a facilitator. In the creative world, we also have directors, although they don't deal with musical notes, but ideas and perspectives.
We found out that, when brainstorming and doing creative sessions, having someone that looks out for the direction, agenda, methods and goals can be the key. This person doesn't have to necessarily influence on the ideas, but on the process.
A facilitator would have enough general knwoledge to sense what kind of method is needed for each project, and enough empathy to stop, re-start and offer help at the right time. In that way, creative professionals can relax and do what they do best; create.
If you haven't done it yet, we encourage you to try it out. Put a facilitator in your life.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
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