Let’s grab a highlighter and circle the word “stop”.
We creatives sometimes get to think that our work is so special no other job can be compared to it. It is, in fact, an area than can be pretty unique in some aspects like idea creation and inspiration finding, but, at the end of the day, it involves having a process, a method, just as any other role. We can actually pinpoint what do we have to do to have a successful creative session, as well as identify what’s actually not working, both as important.
Be a spectator
A creative session, process or brainstorming, as crazy artistic as it sounds, is something that could actually follow a pattern. In fact, it should. That’s why someone in the team should have the task to look at it from an outsider’s perspective, as if it was a spacecraft orbiting the task. This is a trustworthy way to ensure we all won’t get so focused in the job that we will forget that we’re actually committing to get to a result.
To stop is not to fail
Tattoo this on your creative conscience; stopping does not mean you have failed. It is, actually, the most intelligent thing to do when things are not working out properly or a creative process is getting stuck. It is the only way to avoid frustration and demotivation.
Stop. Adjust. Press play
Basically, this is the mantra. Once you’ve identified the problem and you’ve stopped the process just to take a break, there’s plenty of things you can do to fix it. A change of space, of people, of approach and methods like Triggers always work as a way to clear issues.
Always remember that we’re incredibly lucky for doing the job that we do and that nothing is that important to prevent you from enjoying it.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.