Let’s grab a highlighter and circle the word “stop”.
We creatives sometimes get to think that our work is so special no other job can be compared to it. It is, in fact, an area than can be pretty unique in some aspects like idea creation and inspiration finding, but, at the end of the day, it involves having a process, a method, just as any other role. We can actually pinpoint what do we have to do to have a successful creative session, as well as identify what’s actually not working, both as important.
Be a spectator
A creative session, process or brainstorming, as crazy artistic as it sounds, is something that could actually follow a pattern. In fact, it should. That’s why someone in the team should have the task to look at it from an outsider’s perspective, as if it was a spacecraft orbiting the task. This is a trustworthy way to ensure we all won’t get so focused in the job that we will forget that we’re actually committing to get to a result.
To stop is not to fail
Tattoo this on your creative conscience; stopping does not mean you have failed. It is, actually, the most intelligent thing to do when things are not working out properly or a creative process is getting stuck. It is the only way to avoid frustration and demotivation.
Stop. Adjust. Press play
Basically, this is the mantra. Once you’ve identified the problem and you’ve stopped the process just to take a break, there’s plenty of things you can do to fix it. A change of space, of people, of approach and methods like Triggers always work as a way to clear issues.
Always remember that we’re incredibly lucky for doing the job that we do and that nothing is that important to prevent you from enjoying it.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
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