The Achilles’ heel of the creative world is thinking that there is no point in creativity whatsoever.
“It’s not like we’re going to reinvent the wheel”, “I mean, this is OK, we don’t always have to be ground-breaking anyway”, “well we haven’t invented gunpowder”. You’ve heard it a thousand times before from your bosses and colleagues; the general feeling is that, in this day and age in which we can tell Siri to take us somewhere so we don’t get lost, everything has already been invented. It is easy to think that, right? Electric cars, communication campaigns, the Cloud, the Internet, robots in Mars and what not. It would seem that there is a little path ahead of creativity to walk. But, fortunately, this is also one of the most stupid things one can think.
Thinking that everything is invented is counterproductive; brainstorming and coming up with new ideas is all about shooting for the moon knowing that you have to aim high to, later on, level down thoughts to make them practical, logical and realistic. If you think that everything has already been said and done, you are aiming lower than expected, missing the place where the creative magic happens.
Human beings are resourceful
Sometimes when I hear that everything has been invented, I can feel Copernicus’ ghost going all disapproval. If there were people in the past with a million times less resources than we do able to come up with amazing game-changing inventions, is it really possible that we can think that everything has been invented? Human beings are inherently resourceful, curious and imaginative. We will always ask questions, hence, we will always end up coming up with new answers.
Creativity is a muscle
Sounds weird, but, at the end of the day, you can work out your creativity. The more you think in a creative way, the easier you will get used to creative thinking. As simple as that; with methods as Triggers, for example, you’ll learn to think not even outside the box, but everywhere in and out that rectangular space depending on the outcome you with to achieve.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.