If you know what you have to do, you know how to decide.
Ah, decisions. So many things involved in taking one of these little annoying choices in the creativity world; personal preferences, egos, how did you sleep last night, who said what, who stepped on who and who understood the point... Sometimes it seems there’s no right way of getting to the best option. However, there are some steps one can follow. Trust us, they work.
1. Having a goal is the goal
It seems pretty obvious, but how many times have you encountered a briefing that’s not very clear by clients who don’t know what do they actually want? We can’t stress the importance of having a set goal. There is no way of drawing a path, a plan, without knowing where you want to reach; roaming can be good if you’re working in a personal artistic project, but when it comes to working in teams and reaching to a suitable solution, the A point needs to have a B point to which all efforts need to be directed. A goal is the goal.
2. The same page is the page
Usually, creative work goes along a creative team. Also, creative teams are full of, you know, human beings. And human beings are different brains that need to think in unison. There are highly effective teams that understand the point of it all in a second, but these work method takes a lot of time and hard work to build up; usually, teams are still groups of individuals that, deep down inside, are not very sure of what they’re supposed to do. Having set a goal, what’s important is to make sure everybody understands and shares that very same goal.
3. Leave aside what it belongs to the side
No, it is not easy, but egos have no space in taking creative decisions. And when we say egos, we also mean personal preferences. You are a creative asset to satisfy a creative problem; this is not your creative problem but someone else’s, in this case, your client. Things being like this, there’s no point in taking decisions personally. Plus, it’s a much more relaxed way of thinking in general.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.