Has anyone ever been able to have a great idea in a messy room?
For sure, there are probably some people that feel inspired by clutter, disorganised spaces and crumbling shelves, in the same way that some others profoundly enjoy, in a spiritual way, listening to Nicky Minaj. However, the general feeling is not quite pointing in that direction; the environment counts when coming to use your brain and be enlightened by the creativity gods (I would like to have a chat with them if you ever meet them). Here you are some tips to help you out constructing the best nest for magnificent ideas:
This is maybe me being influenced by all this Scandinavian housing concepts but light is important and if you do not reckon this is so, think about an interior room with fluorescent lamps flickering and buzzing. Yuck. Good natural lighting will always beat any other player.
I am aware that we would all like to work in an office with couches, ball pools and beers. I am also aware that this is usually only happening in dreams. Even though our office or studio might not be the best location ever, we can always decorate it in an attractive way and keep it neat and organised, helping with some plants to create a comfortable space. A creative’s office is his castle.
Food and beverages
Repeat with me: sugar is evil. Sugar is evil. There you go. If want to keep that brain going strong, opt for bananas and nuts, water or some good old coffee. Donuts and coke will sure light up your face but seriously, they are excessively distracting.
Computers, boards, books, magazines and any inspiring tool are welcome. We have to stop thinking that this might be a way of distraction; to the creative brain, they are nutrients. Brainstorming tools like Triggers will, of course, lighten up the way to the perfect idea and turn it from a climb to the Everest, to a walk in the park.
Use your hands
It seems that we have forgotten how to use our hands after so many hours in front of the computer. Sticky notes, actual real pens, paper notes, they can all bring that creativity spark to build up a good fire. They make you use different parts of your brain and they make a change in routine.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
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