Has anyone ever been able to have a great idea in a messy room?
For sure, there are probably some people that feel inspired by clutter, disorganised spaces and crumbling shelves, in the same way that some others profoundly enjoy, in a spiritual way, listening to Nicky Minaj. However, the general feeling is not quite pointing in that direction; the environment counts when coming to use your brain and be enlightened by the creativity gods (I would like to have a chat with them if you ever meet them). Here you are some tips to help you out constructing the best nest for magnificent ideas:
This is maybe me being influenced by all this Scandinavian housing concepts but light is important and if you do not reckon this is so, think about an interior room with fluorescent lamps flickering and buzzing. Yuck. Good natural lighting will always beat any other player.
I am aware that we would all like to work in an office with couches, ball pools and beers. I am also aware that this is usually only happening in dreams. Even though our office or studio might not be the best location ever, we can always decorate it in an attractive way and keep it neat and organised, helping with some plants to create a comfortable space. A creative’s office is his castle.
Food and beverages
Repeat with me: sugar is evil. Sugar is evil. There you go. If want to keep that brain going strong, opt for bananas and nuts, water or some good old coffee. Donuts and coke will sure light up your face but seriously, they are excessively distracting.
Computers, boards, books, magazines and any inspiring tool are welcome. We have to stop thinking that this might be a way of distraction; to the creative brain, they are nutrients. Brainstorming tools like Triggers will, of course, lighten up the way to the perfect idea and turn it from a climb to the Everest, to a walk in the park.
Use your hands
It seems that we have forgotten how to use our hands after so many hours in front of the computer. Sticky notes, actual real pens, paper notes, they can all bring that creativity spark to build up a good fire. They make you use different parts of your brain and they make a change in routine.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.