The more we dig into new ways of working, the more we discover methods and tools that promise to turn our teams in super efficient thinking machines. The question is, should we use methods, all the time, in every single project? Here are some tips to help you decide when you need to use one of these tools.
Only if it feels natural
It's great to bring teams out of their comfort zone, although you should never force them. If a method doesn't get you in the perfect flow, it's probably not the right one.
Only if you have time
Every method has its learning curve and that's why we should be realistic when we choose one for our project. Don't try to squeeze exercises if you won't be able to complete them. Choose quality over quantity.
To fight against routine
Combine, change and regularly introduce small variations to improve the methods you use. When something becomes a norm, it gets boring. This applies to everything, even to creative methods. Don't fall into repetition.
To achieve higher goals
Introduce new exercises when you want to get better results. For example: when your team gets stuck or when you have to work on challenging projects and briefings where you need to over perform.
Next time you are wondering if you should introduce that new creative method you saw on a blogpost ask yourself: what do we need right now for this project? Will this method help or distract us?
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
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