Lucy and Andrés are the founders of IAM, a platform that explores the possible futures of some of our favourite topics, including media, arts, education and the Internet.
Apart from being responsible for one the most unusual events in Barcelona (they organise an annual festival called IAM Weekend), Lucy and Andrés were early testers of Triggers.
We wanted to ask them a few question on creativity, randomness and the future. We hope it sparks some interesting thoughts in your head.
Triggers: What does serendipity mean for you? Why is it so important?
Lucy and Andrés: For us, serendipity is about being open-minded and curious, trusting the randomness of the Internet. It is very difficult to describe it in a few words; it is something that emerges from complexity and our hyper-connectivity. Sometimes it may feel like pre-fabricated good luck resulting in unexpected and non-obvious connections which we experience as 'happy accidents'. It is deeply integrated into our lifestyle and the classic mechanics of the Internet. We think it is important because, at its core, it refers to trusting the goodwill of humanity. It is a complex message of hope.
Triggers: In your event, you'll debate about post-work, post-labels and post-advertising. What could post-creativity mean?
Lucy and Andrés: Post-creativity may be a way to refer to the idea of augmented creativity that researchers as Samim Winiger have been exploring recently. He developed the concept in this talk he gave at IAM Weekend 16. The product of applying advanced technologies like machine learning and/or artificial intelligence in any creative process may be an early signal of post-creativity.
Triggers: Does the future(s) need creativity? Will it be a substantial value in the future?
Lucy and Andrés: We like to think that, in the near future, creativity will be an essential part of a post-work lifestyle, for everyone, not just for those who currently belong to the so-called creative industries. To get there, we now need to recover the value of collective imagination and apply creativity to solve the most complex and relevant issues that our society needs to deal with: from climate change to the refugee crisis to finding new business models for the Internet. It has been a significant value in the history of civilisation and, possibly, the shift for the upcoming decades will be towards mastering collective creativity.
Don't miss IAM Weekend this April in Barcelona. Honestly, you should come.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.