Yes, we've already had enough of articles talking about Trump and his way of doing things. But hang on a minute: have we already discussed what does Trump mean to creativity?
Can Trump affect creativity?
We know the power that fame and media have, in general, in society. Creative professionals are not free from this influence; think about how many of them used Steve Jobs as a role model for the last decades.
We are understandably worried about how Trump's example can affect our work. Here are the things we shouldn't forget:
This is no secret: you can only create great ideas if you can put yourself in your users' shoes. In other words, you need empathy. Trump, on the other hand, lacks any of it. You can only experience empathy if you listen more than you talk and you observe more than you seek attention.
When you have to choose an idea, the best one is not always the most impactful one. Nowadays creativity is not so much about getting attention, but sending the right message to the right target.
We believe we should keep our voices down and only raise them when it's truly needed. Constant noise doesn't help anyone.
Let us be bold: your creative team shouldn't be diverse just because it produces good ideas, but also because it's fair. We are sad that President Trump is no example of this whatsoever and he's actually fighting against this value.
A long time ago, we used to have dominant Creative Directors that acted as creative geniuses, putting their foot on everyone's necks and imposing their ideas with no mercy.
We are happy that this era is *almost* over. We've learned we don't need bossy leaders and that egos and bad manners kill creativity. Let's not get confused by Trump's style.
We, creatives, have a significant power too
Thousands of people see our work every day. The websites we design have millions of users. We shouldn't underestimate the influence we can have on individuals and society in general.
Let's make sure we stay true to our values and we fight fire with great creativity.
We found out that, when brainstorming and doing creative sessions, having someone that looks out for the direction, agenda, methods and goals can be key. This person doesn't have to necessarily influence in the ideas, but on the process.
Let’s grab a highlighter and circle the word “stop”.
A happy creative is a productive creative
If you know what you have to do, you know how to decide.
We talked to Paloma, researcher at Sound Diplomacy, about music, creativity and how they use Triggers to design their strategies.
Dealing with egos to stop thinking about individuals and work as a team is the key in this creative processes to get to the final destination, alas, the perfect creative result. Here’s some tips to learn how to build on each other ideas as a group: