Yes, we've already had enough of articles talking about Trump and his way of doing things. But hang on a minute: have we already discussed what does Trump mean to creativity?
Can Trump affect creativity?
We know the power that fame and media have, in general, in society. Creative professionals are not free from this influence; think about how many of them used Steve Jobs as a role model for the last decades.
We are understandably worried about how Trump's example can affect our work. Here are the things we shouldn't forget:
This is no secret: you can only create great ideas if you can put yourself in your users' shoes. In other words, you need empathy. Trump, on the other hand, lacks any of it. You can only experience empathy if you listen more than you talk and you observe more than you seek attention.
When you have to choose an idea, the best one is not always the most impactful one. Nowadays creativity is not so much about getting attention, but sending the right message to the right target.
We believe we should keep our voices down and only raise them when it's truly needed. Constant noise doesn't help anyone.
Let us be bold: your creative team shouldn't be diverse just because it produces good ideas, but also because it's fair. We are sad that President Trump is no example of this whatsoever and he's actually fighting against this value.
A long time ago, we used to have dominant Creative Directors that acted as creative geniuses, putting their foot on everyone's necks and imposing their ideas with no mercy.
We are happy that this era is *almost* over. We've learned we don't need bossy leaders and that egos and bad manners kill creativity. Let's not get confused by Trump's style.
We, creatives, have a significant power too
Thousands of people see our work every day. The websites we design have millions of users. We shouldn't underestimate the influence we can have on individuals and society in general.
Let's make sure we stay true to our values and we fight fire with great creativity.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
We’re not saying it is easy, but here you are some tips on how to be a good leader
I bet you are familiar with the concept of "sustainability." Well, that also applies to your team and your own creativity.