Yes, we've already had enough of articles talking about Trump and his way of doing things. But hang on a minute: have we already discussed what does Trump mean to creativity?
Can Trump affect creativity?
We know the power that fame and media have, in general, in society. Creative professionals are not free from this influence; think about how many of them used Steve Jobs as a role model for the last decades.
We are understandably worried about how Trump's example can affect our work. Here are the things we shouldn't forget:
This is no secret: you can only create great ideas if you can put yourself in your users' shoes. In other words, you need empathy. Trump, on the other hand, lacks any of it. You can only experience empathy if you listen more than you talk and you observe more than you seek attention.
When you have to choose an idea, the best one is not always the most impactful one. Nowadays creativity is not so much about getting attention, but sending the right message to the right target.
We believe we should keep our voices down and only raise them when it's truly needed. Constant noise doesn't help anyone.
Let us be bold: your creative team shouldn't be diverse just because it produces good ideas, but also because it's fair. We are sad that President Trump is no example of this whatsoever and he's actually fighting against this value.
A long time ago, we used to have dominant Creative Directors that acted as creative geniuses, putting their foot on everyone's necks and imposing their ideas with no mercy.
We are happy that this era is *almost* over. We've learned we don't need bossy leaders and that egos and bad manners kill creativity. Let's not get confused by Trump's style.
We, creatives, have a significant power too
Thousands of people see our work every day. The websites we design have millions of users. We shouldn't underestimate the influence we can have on individuals and society in general.
Let's make sure we stay true to our values and we fight fire with great creativity.
We talked to Sven to know how they are using Triggers in their daily work.
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.